NEWS ARCHIVE

FIRST CUT FLOWER HYDRANGEA GROWER IN BRAZIL CHOOSES HBA RANGE

De Kwakel, 2 January 2019 – Brazilian grower Adriano van Rooyen will focus on growing hydrangeas for cut flowers chosen from the Tropical series offered by Hydrangea Breeders Association (HBA) in De Kwakel. Van Rooyen has been breeding roses in Holambra and Andradas for many years but is taking a new direction by shifting the focus to cut flower hydrangeas. “He has the fullest confidence that the range offered by HBA will secure a good future’’, says Agriom director Jaap Stelder, who visited van Rooyen in Brazil at the end of November.

To learn more about growing the plants and the market potential of cut flower hydrangeas, van Rooyen ran trials of a number of selections from the HBA programme Cut Flowers Tropical for four years. This programme is aimed specifically at breeding cut flower varieties of hydrangea suitable for equatorial production regions. “Adriano see prospects ahead. This is emphasised by the fact that his daughter Camilla van Rooyen and her fiancé Lucas are currently building a greenhouse complex where they will also grow cut flower hydrangeas”, says Stelder

Agriom, partner in HBA, is the first breeder to start a programme focused on the selection of hydrangeas for the equatorial region. This series contains varieties that have proven to form flower buds easily in tropical climates. The HBA series is grown in regions including Kenya by Blooming Innovations and Flora Delight.

In Brazil, Gé Barendse is making pioneering efforts with the cut flower hydrangea series being developed by HBA. “The specific climate conditions in Holambra are challenging, but Gé is a seasoned grower who gets the most out of our genetics, “says Stelder. “The relationship with cutting supplier Sjaak van Schie, propagator of the HBA varieties, has confirmed Gé’s conviction that cut flower hydrangeas are a promising prospect for the Brazilian market. The ultimate in chain cooperation”, concludes Stelder.

Photo: Adriano van Rooyen (centre), his daughter Camilla and her fiancé Lucas see a future in HBA’s cut flower hydrangeas

For more information contact:

Agriom/Jaap Stelder +31 6 5140 8341

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Agriom January 2, 2019

BRAZILIAN GROWERS SEE FUTURE AHEAD FOR KALANCHOE SELECTIONS FROM PERFECTA BREEDING

De Kwakel, 18 December 2018 – Perfecta Breeding, the cooperative partnership of Lankhaar Nursery in Bleiswijk and breeding company Agriom in De Kwakel, is expanding the growing area in Brazil with new Kalanchoe selections. “Our genetics are supremely suitable for cultivation in South Amerika’’, says Agriom’s Jaap Stelder, who visited Holambra at the end of November.

The Perfecta and Prime-line selections bred by Perfecta Breeding are easy to grow and require practically no growth retardants. The Perfecta selections in particular have a compact growth habit, which makes them very suitable for cultivation in smaller pot sizes. By opting for 6 cm pots, Brazilian growers are responding to consumer preferences. Sales of pot plants to local supermarket chains and wholesalers via the Holambra auction are increasing significantly year on year, confirms Stelder. “That opens up opportunities for a consumer-friendly product like Kalanchoe.”

Brazil is familiar territory for Perfecta Breeding. The cooperative partnership of Lankhaar Nursery and breeding company Agriom collaborates in Brazil with Ball Horticultural do Brasil and has been doing business for many years with producers including Bloom and Rios Flores.

Photo caption: Modern kalanchoe nurseries like that of Joost van Oene are based in Holambra.

For more information contact:

Agriom/Jaap Stelder +31 6 5140 8341

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Agriom December 20, 2018

NEW SUNNY CITIES HIBISCUS FOR SOUTH EUROPE ON THE HORIZON

De Kwakel, November 2018 – At the end of November, breeding company Agriom  selected 12 hibiscus varieties from the cloning trials at Piante Keicher in Italy for the Hibiscus Working Group. Following a second, extensive phase of trials a number of these new varieties will be made available for growers in South Europe in 2020.

“Each variety is a plant that excels in terms of plant structure, flower colour, leaf shape and is specifically suitable for cultivation under the climate conditions typical to the south’’, explains pot plant specialist Jan ten Brinke of Agriom. “This one for instance with these very attractive bright yellow flowers with a red heart. This variety also has fabulous showy, so-called ‘candles’ ’’, he points to the upright flower buds. “And that one with its glossy, compact leaves and apricot coloured flowers with a pink heart, that’s a colour we didn’t have until now. So they really complement our existing range of Sunny Cities varieties.’’

Ten Brinke, together with Dieter Keicher, selected a total of 12 plants from the cloning trials. Dieter Keicher owns the company in Latina in Italy where the cloning trials have been performed for the past four years. Agriom, Piante Keicher and a number of renowned Dutch hibiscus growers form the Hibiscus Group that will be launching the Sunny Cities line on the market.

For the next trials, a number of other plants from a previous year’s trials will be added to the 12 selected varieties. “Such as Amalfi and Verona, for example’’, says ten Brinke. ” These two were already chosen earlier by the Dutch growers that comprise the Hibiscus Working Group and will be available for buyers at auction in 2019.’’

Contact Jan ten Brinke for more info.

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Agriom November 26, 2018

NEW HYDRANGEA CUT FLOWERS FROM HBA AND DEWI DELPHINIUM AT TRADE FAIR AALSMEER

De Kwakel, 5 November 2018 – From 7 – 9 November we welcome you in our HBA stand 19.18 in Hall 2 at the FloraHolland Trade Fair Aalsmeer.
New are the double-flowered Royal Kiss and Royal Anastasia and the single blue Royal Parade. Just like the other Royal varieties – our winter pruning series –  they are extremely suitable for cold and heated cultivation. The Classics show a beautiful color richness and excel in keeping quality. Discover all HBA varieties on the new HBA site www.hydrangeabreeders.nl.

We also show a selection of majestic DEWI Delphiniums. Top material from Dutch origin, grown in Kenya.
The breeding and selection program of Agriom and Nico Wigchert focuses on climate-specific varieties for temperate and (sub) tropical growing areas.

Click here for registration in advance and more info about the Trade Fair Aalsmeer

Welcome!
the Hydrangea Breeders Association team and Agriom team

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Agriom November 5, 2018

WORLDWIDE TEST LOCATIONS HBA CUT FLOWER HYDRANGEAS

De Kwakel, 17 October 2018 – Hydrangea Breeders Association actively develops cut flower hydrangea for various climatological areas. Apart from the moderate North-Western European climate zone for which varieties like Royal Kiss and Royal Benefit were introduced, HBA is specifically developing varieties for production areas around the Equator.  Due to the huge differences in climate the European varieties which need a cold period, are not suitable for production in the tropics, so specific genetics has been developed.

Under local production circumstances our selections are tested and selected for suitability. For this purpose a test location in Naivasha, Kenya was created in January 2018, and a second location in Rionegro, Colombia will be following in November this year. For Northern European producers a 2.300 m2 test location at Agriom in De Kwakel, the Netherlands, can be visited. Our current varieties as well as promising selections are presented to compare their performance. Also our test and selection location at Tom de Bruijn’s nursery in ’s-Gravenzande, the Netherlands, offers Hydrangea producers the opportunity to have a look inside the HBA kitchen.

Interested? We are most happy to make an appointment with you.

Please contact Jaap Stelder +31 (0)6-51408341 or Jan ten Brinke +31 (0)6-55826262

jan.ten.brinke@agriom.nl or visit www.hydrangeabreeders.nl

 

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Agriom October 17, 2018

WAC WINS PRIZES AT ROOOZ CONTEST WITH PIXIE AND PINK SWIFT

Naivasha, 27 September 2018 – At the Naivasha Horticultural Fair, Bert Middelkoop from Zuurbier International announced the winners of the ROOOZ contest 2018. 29 intermediates and 36 large-flowered varieties participated in the competition for the best African grown rose. At the show, held in June in the Historical Garden in Aalsmeer, the Netherlands, more than 300 traders cast their vote. In the weekend that followed and the consumer was welcome, another 350 votes were cast.
WAC B.V. won the consumers’ first and third prize with Pixie (215-267098) and Pink Swift in the Intermediate roses category. In the overall ranking (total score trade and consumer large-flowered and intermediate roses) the special bicolor Pixie gained the fourth prize.

Picture insert: Rosaline Zuurbier on behalf of Roooz (left) and Pim de Witte from WAC B.V.

More info, see  http://www.wac-international.com/new.htm

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Agriom September 27, 2018

NEW TEST LOCATION CUT HYDRANGEA

De Kwakel, 29th August – It took a couple of months of preparation time, but now the test location of the HBA cut hydrangeas is ready. The HBA varieties and promising selections are presented at the location of Agriom in De Kwakel, The Netherlands. Hydrangea growers are being invited to get acquainted with the strong HBA assortment. The blued culture as well as the normal culture can be seen side by side. First production is expected during spring 2019. Of course you are most welcome, please make an appointment with Jan ten Brinke, jan.ten.brinke@agriom.nl / +31 (0)6 55826262

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Agriom August 29, 2018

5 JULY OPEN DOOR DAY HBA HYDRANGEA CUTFLOWERS

HBA welcomes interested growers of hydrangea cutflowers at the HBA test location at Tom de Bruijn’s nursery in ‘s-Gravenzande, Westland. Thursday 5 July, location: Groeneweg 28. From 7-9 pm the flower trials of existing HBA varieties and promising hydrangeas can be visited. The HBA team will be delighted to inform you about the growth characteristics and possibilities. It is an ideal moment to share your experiences with colleague growers.
Interested? Please register in advance via HBA, info@hydrangeabreeders.nl or contact Jan ten Brinke for more info +31 6 5582 6262.

Read more about HBA at our site or at www.hydrangeabreeders.nl

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Agriom June 27, 2018

DELPHINIUM DEWI PRODUCTION IN FULL SWING AT NICO WIGCHERTS’ FARM

Noordwijkerhout- 7 June 2018 Nico Wigchert is harvesting his successful Delphinium Dewi assortment at full flow. Due to remarkably nice weather his outdoor production has picked up considerably. Nevertheless he has spent some time with a guest from Guatemala who is setting up the production of this Series in this Central-American country. Overwhelmed by the crop, the assortment and of course the tropical circumstances we finished our visit early to allow Nico to focus on his harvesting priority! Read more on our site about the cooperation between Agriom and Nico Wigchert.

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Agriom June 8, 2018

WEEK 24: WELCOME AT THE FLOWERTRIALS AT AGRIOM, 12-15 JUNE

Get inspired and inform yourself about our assortment and the latest developments. Our staff will be present to answer your questions. Take a look in advance at the FlowerTrials website for a sneak preview and registrate online via FlowerTrials-Agriom

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Agriom June 5, 2018

HBA INTRODUCES ROYAL HYDRANGEA CUT FLOWER

De Kwakel, 17 May 2018 –  As if the British royal family knew that Hydrangea Breeders Association would introduce its new hydrangea flower Royal Kiss around week 20 … It just cannot be a coincidence that Prince Harry and Meghan Markle will give each other the wedding kiss this weekend! The Royal Kiss cut flower hydrangea with the deep pink colour is a very appropriate flower, double flowered and very early. This promising breeding result from HBA is cultivated by grower Tom de Bruijn and traded through Royal FloraHolland (VBN code 122051). Interested parties will have an extra chance to judge Royal Kiss in production during the HBA greenhouse presentation at De Bruijn’s nursery in ‘s-Gravenzande on 5 July. Moreover, this is a great opportunity to see the new HBA clones growing in a production environment. Further information will follow on the website of HBA (www.hydrangeabreeders.nl).

 

More information

Agriom / Hydrangea Breeders Association

Jaap Stelder: 06-51408341

jaap.stelder@agriom.nl

www.hydrangeabreeders.nl

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Agriom May 17, 2018

COLORFUL START OF THE GARDEN SEASON WITH KANMARA® HYDRANGEAS

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TABLETENSIA® SPECIAL PRIZE WINNER AT IPM 2018

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CLIMATE SPECIFIC HIBISCUS ‘SUNNY CITIES’ BY AGRIOM

Mid October Agriom and the participants in “The Hibiscus Group” visited Southern Italy to...
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Agriom October 25, 2017