You are here:
portfolio image portfolio image portfolio image



Hypericum is a very popular shrub. Floribreed ( is a joint-venture between Agriom and Jan de Jong. Together we breed and select Hypericum worldwide for climate specific production areas. This selection process is done in close cooperation with Kolster BV, our partner taking care of the distribution as well. Apart from the wellknown Magical Hypericum cut-flower assortment, a specific breeding line for pot culture is offered.


Offering a product line for Equatorial production areas as well as Eastern Africa. A bright berry colour, the size and shape of the berries, the size and composition of the spray, nematode tolerance, leaf quality and a uniformity in flower induction are the characteristics of our varieties.


Inmiddels zijn zo’n 25 rassen ontwikkeld die zich allemaal over meerdere jaren bewezen hebben. Ze zijn in de markt bekend onder de merknaam Magical. Zie


Our Hypericums are being distributed by Kolster BV at Boskoop, the Netherlands. For more info: