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Hypericum is a very popular shrub. Floribreed is a cooperation between Agriom and Jan de Jong. Together we breed and select Hypericum worldwide for climate specific production areas. Apart from the wellknown Magical Hypericum cut-flower assortment, a specific breeding line for pot culture is offered.


Offering a product line for Equatorial production areas as well as Eastern Africa. A bright berry colour, the size and shape of the berries, the size and composition of the spray, nematode tolerance, leaf quality and a uniformity in flower induction are the characteristics of our varieties.


We have developed about 25 varieties that have proven themselves over the years. These varieties with the brand name Magical are well known in the market.