ABOUT US

Agriom specialises in breeding plant varieties for the production of floriculture and soft fruit crops.

Agriom is a specialist breeding company in the Dutch town of De Kwakel, home of seven joint-venture companies, each of which excels in activities involving a specific crop. These companies are subsidiaries (most of which have internationally operating or foreign shareholders) which were established to promote the identity of their previously successful breeding efforts in the market in which each subsidiary operates. These shareholders are excellent companies with leading positions in the global market. Agriom participates in each of these joint ventures.

Together with its partners, Agriom follows the global developments in the floriculture and fruit production sectors. Responding to changing market demands regarding product characteristics or colours involves a continuous process of development and selection.

In addition to breeding activities implemented within the joint-venture companies, Agriom conducts breeding and research activities for other propagation and/or production companies and provides them with assistance regarding their breeding operations.

This assistance can range from consulting services to the complete design and implementation of a breeding project. Agriom also conducts breeding-related research.

The breeding operations at Agriom are based on traditional methods of plant breeding. By making the best possible use of the natural genetic variation existing in every plant, it is quite possible to arrive at improvements in the assortment. The result is a generation of varieties displaying better production characteristics and a superior quality. Our programme complies completely with the registration requirements stipulated in the Nagoya Protocol.

The objective, development and implementation of a breeding programme are established in close consultation with the customer. Agriom’s international network and knowledge of both the Dutch and foreign markets are the basis of success in the introduction of new varieties.

Agrioms breeding activities are housed in a fully equipped 2 hectare greenhouse facility. The consumer value of the products can be tested under specific conditions in a vase life testing facility. Agriom also has special areas for disease-resistance testing and a tissue culture laboratory that enables the rapid propagation of new products when necessary. It can also be used for other activities to support plant breeding such as mutagenesis, the production of virus-free plants, ploidy modification and embryo rescue.

DateFairParticipants
9-11 November 2022FloraHolland TradeFairAgriom, HBA
24-27 January 2023IPMAgriom, HBA

Please check the Dutch page ‘vacatures’ for vacancies.


SERVICES

Agriom provides expertise in a wide range of areas including breeding, consulting, research and positioning of concepts.

BREEDING

Agriom’s extensive practical experience with many floriculture and soft fruit crops combined with access to academic expertise enables us to develop and execute both small and large-scaled breeding programmes for many crops.
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STRENGTHENING OF MARKET POSITION

Due to our extensive network of distributors and partners worldwide Agriom keeps a close eye on international trends and developments. By adapting our breeding targets and selection criteria we are able to act and react accordingly. We optimise the productline as well as sales opportunities overseas.

CONSULTING

Agriom is your ideal partner for assisting in the start-up of a new breeding programme. Our extensive knowledge of subsidy opportunities enables a quick-scan for financial support. Professional consultants guide the various steps during the process towards the desired start of your programme.

RESEARCH

Agriom houses facilities needed to conduct various kinds of research related to the needs of the floriculture sector. These could range from testing consumer value to literature reviews. Our close contacts and cooperation with various research institutes ensures we are up to date with the latest techniques.

CROPS

Ever since beginning its breeding activities in 1985, Agriom and its partners have been successful in developing varieties for the production of floriculture and soft fruit crops.

SALES & SUPPORT

For commercial inquiries: 

GENERAL/CUT FLOWERS
POTPLANTS

CONTACT

The Agriom team will be pleased to welcome you.

A4 Amsterdam – Den Haag: take the Aalsmeer (N201) exit.
Take the N201 towards Aalsmeer, follow the ring road around Aalsmeer, go through the Waterwolftunnel, and then follow the N201 to its intersection with the N231 (Legmeerdijk). Turn right towards Kudelstaart. Follow the N231 for about 4.5 km until you reach a location 100 m after the BP petrol station. Turn right and then left onto: Achterweg. After 1 km on the right hand.

A2 Utrecht – Amsterdam: take the Vinkeveen (N201) exit.
Follow the N201 towards Vinkeveen past Mijdrecht, turn left at Amstelhoek onto the N196, drive through Uithoorn until you get to the intersection with the N231. Turn left towards Kudelstaart. Follow the N231 for about 2.5 km until you reach a location 100 m after the BP petrol station. Turn right and then left onto: Achterweg. After 1 km on the right hand.

NEWS

News from Agriom and its partners.

PANFLORA OUTPERFORMS IN FLORAHOLLAND CONSUMER VALUE TEST

De Kwakel, November 2022 – HBA is proud to announce that garden hydrangea Panflora has won the benchmark Quality Garden Hydrangea 2022. The test shows that Panflora meets the consumer expectations best. Of all the plants entered, Panflora achieved the highest scores for shelf life and ornamental value. Panflora was submitted by HBA partner Kötterheinrich. ...

HBA WELCOMES YOU AT TRADE FAIR 2022 IN AALSMEER

De Kwakel, October 2022 – On 9, 10 and 11 November you are cordially invited to visit our exhibition stand (number 9.14) at the FloraHolland Trade Fair 2022. Please feel welcome. We love to inform you about our Royal-series, the HBA product range of hydrangeas for cutting. We also show some new innovations like Royal ...

DIFFERENCE ROSES JOINS UNITED SELECTIONS SALES ACTIVITIES

De Kwakel, September 2022 – In order to gain wider access to the global market, Difference Roses has decided to join the sales activities of United Selections. Difference Roses is a partnership between HPD Potplanten and breeder Agriom, both located in De Kwakel. United Selections in Aalsmeer is worldwide involved in the breeding and marketing ...