Agriom specialises in breeding plant varieties for the production of floriculture and soft fruit crops.

Agriom is a specialist breeding company in the Dutch town of De Kwakel, home of seven joint-venture companies, each of which excels in activities involving a specific crop. These companies are subsidiaries (most of which have internationally operating or foreign shareholders) which were established to promote the identity of their previously successful breeding efforts in the market in which each subsidiary operates. These shareholders are excellent companies with leading positions in the global market. Agriom participates in each of these joint ventures.

Together with its partners, Agriom follows the global developments in the floriculture and fruit production sectors. Responding to changing market demands regarding product characteristics or colours involves a continuous process of development and selection.

OVER-1 Algemeen-1000x600

In addition to breeding activities implemented within the joint-venture companies, Agriom conducts breeding and research activities for other propagation and/or production companies and provides them with assistance regarding their breeding operations.

This assistance can range from consulting services to the complete design and implementation of a breeding project. Agriom also conducts breeding-related research.


The breeding operations at Agriom are based on traditional methods of plant breeding. By making the best possible use of the natural genetic variation existing in every plant, it is quite possible to arrive at improvements in the assortment. The result is a generation of varieties displaying better production characteristics and a superior quality. Our programme complies completely with the registration requirements stipulated in the Nagoya Protocol.

The objective, development and implementation of a breeding programme are established in close consultation with the customer. Agriom’s international network and knowledge of both the Dutch and foreign markets are the basis of success in the introduction of new varieties.

OVER-3 Werkwijze-1000x600

Agrioms breeding activities are housed in a fully equipped 2 hectare greenhouse facility. The consumer value of the products can be tested under specific conditions in a vase life testing facility. Agriom also has special areas for disease-resistance testing and a tissue culture laboratory that enables the rapid propagation of new products when necessary. It can also be used for other activities to support plant breeding such as mutagenesis, the production of virus-free plants, ploidy modification and embryo rescue.

22-25 Jan 2019IPM EssenHBA
11-14 June 2019FlowerTrials,
Agriom, De Kwakel
Agriom, HBA


Agriom provides expertise in a wide range of areas including breeding, consulting, research and positioning of concepts.


Agriom’s extensive practical experience with many floriculture and soft fruit crops combined with access to academic expertise enables us to develop and execute both small and large-scaled breeding programmes for many crops.


Due to our extensive network of distributors and partners worldwide Agriom keeps a close eye on international trends and developments. By adapting our breeding targets and selection criteria we are able to act and react accordingly. We optimise the productline as well as sales opportunities overseas.


Agriom is your ideal partner for assisting in the start-up of a new breeding programme. Our extensive knowledge of subsidy opportunities enables a quick-scan for financial support. Professional consultants guide the various steps during the process towards the desired start of your programme.


Agriom houses facilities needed to conduct various kinds of research related to the needs of the floriculture sector. These could range from testing consumer value to literature reviews. Our close contacts and cooperation with various research institutes ensures we are up to date with the latest techniques.


Ever since beginning its breeding activities in 1985, Agriom and its partners have been successful in developing varieties for the production of floriculture and soft fruit crops.


For commercial inquiries: 



The Agriom team will be pleased to welcome you.

A4 Amsterdam – Den Haag: take the Aalsmeer (N201) exit.
Take the N201 towards Aalsmeer, follow the ring road around Aalsmeer, go through the Waterwolftunnel, and then follow the N201 to its intersection with the N231 (Legmeerdijk). Turn right towards Kudelstaart. Follow the N231 for about 4.5 km until you reach a location 100 m after the BP petrol station. Turn right and then left onto: Achterweg. After 1 km on the right hand.

A2 Utrecht – Amsterdam: take the Vinkeveen (N201) exit.
Follow the N201 towards Vinkeveen past Mijdrecht, turn left at Amstelhoek onto the N196, drive through Uithoorn until you get to the intersection with the N231. Turn left towards Kudelstaart. Follow the N231 for about 2.5 km until you reach a location 100 m after the BP petrol station. Turn right and then left onto: Achterweg. After 1 km on the right hand.


News from Agriom and its partners.


De Kwakel, 2 January 2019 – Brazilian grower Adriano van Rooyen will focus on growing hydrangeas for cut flowers chosen from the Tropical series offered by Hydrangea Breeders Association (HBA) in De Kwakel. Van Rooyen has been breeding roses in Holambra and Andradas for many years but is taking a new direction by shifting the focus to cut flower hydrangeas. “He has the fullest confidence that the range offered by HBA will secure a good future’’, says Agriom director Jaap Stelder, who visited van Rooyen in Brazil at the end of November.

To learn more about growing the plants and the market potential of cut flower hydrangeas, van Rooyen ran trials of a number of selections from the HBA programme Cut Flowers Tropical for four years. This programme is aimed specifically at breeding cut flower varieties of hydrangea suitable for equatorial production regions. “Adriano see prospects ahead. This is emphasised by the fact that his daughter Camilla van Rooyen and her fiancé Lucas are currently building a greenhouse complex where they will also grow cut flower hydrangeas”, says Stelder

Agriom, partner in HBA, is the first breeder to start a programme focused on the selection of hydrangeas for the equatorial region. This series contains varieties that have proven to form flower buds easily in tropical climates. The HBA series is grown in regions including Kenya by Blooming Innovations and Flora Delight.

In Brazil, Gé Barendse is making pioneering efforts with the cut flower hydrangea series being developed by HBA. “The specific climate conditions in Holambra are challenging, but Gé is a seasoned grower who gets the most out of our genetics, “says Stelder. “The relationship with cutting supplier Sjaak van Schie, propagator of the HBA varieties, has confirmed Gé’s conviction that cut flower hydrangeas are a promising prospect for the Brazilian market. The ultimate in chain cooperation”, concludes Stelder.

Photo: Adriano van Rooyen (centre), his daughter Camilla and her fiancé Lucas see a future in HBA’s cut flower hydrangeas

For more information contact:

Agriom/Jaap Stelder +31 6 5140 8341


De Kwakel, 18 December 2018 – Perfecta Breeding, the cooperative partnership of Lankhaar Nursery in Bleiswijk and breeding company Agriom in De Kwakel, is expanding the growing area in Brazil with new Kalanchoe selections. “Our genetics are supremely suitable for cultivation in South Amerika’’, says Agriom’s Jaap Stelder, who visited Holambra at the end of November.

The Perfecta and Prime-line selections bred by Perfecta Breeding are easy to grow and require practically no growth retardants. The Perfecta selections in particular have a compact growth habit, which makes them very suitable for cultivation in smaller pot sizes. By opting for 6 cm pots, Brazilian growers are responding to consumer preferences. Sales of pot plants to local supermarket chains and wholesalers via the Holambra auction are increasing significantly year on year, confirms Stelder. “That opens up opportunities for a consumer-friendly product like Kalanchoe.”

Brazil is familiar territory for Perfecta Breeding. The cooperative partnership of Lankhaar Nursery and breeding company Agriom collaborates in Brazil with Ball Horticultural do Brasil and has been doing business for many years with producers including Bloom and Rios Flores.

Photo caption: Modern kalanchoe nurseries like that of Joost van Oene are based in Holambra.

For more information contact:

Agriom/Jaap Stelder +31 6 5140 8341


De Kwakel, November 2018 – At the end of November, breeding company Agriom  selected 12 hibiscus varieties from the cloning trials at Piante Keicher in Italy for the Hibiscus Working Group. Following a second, extensive phase of trials a number of these new varieties will be made available for growers in South Europe in 2020.

“Each variety is a plant that excels in terms of plant structure, flower colour, leaf shape and is specifically suitable for cultivation under the climate conditions typical to the south’’, explains pot plant specialist Jan ten Brinke of Agriom. “This one for instance with these very attractive bright yellow flowers with a red heart. This variety also has fabulous showy, so-called ‘candles’ ’’, he points to the upright flower buds. “And that one with its glossy, compact leaves and apricot coloured flowers with a pink heart, that’s a colour we didn’t have until now. So they really complement our existing range of Sunny Cities varieties.’’

Ten Brinke, together with Dieter Keicher, selected a total of 12 plants from the cloning trials. Dieter Keicher owns the company in Latina in Italy where the cloning trials have been performed for the past four years. Agriom, Piante Keicher and a number of renowned Dutch hibiscus growers form the Hibiscus Group that will be launching the Sunny Cities line on the market.

For the next trials, a number of other plants from a previous year’s trials will be added to the 12 selected varieties. “Such as Amalfi and Verona, for example’’, says ten Brinke. ” These two were already chosen earlier by the Dutch growers that comprise the Hibiscus Working Group and will be available for buyers at auction in 2019.’’

Contact Jan ten Brinke for more info.