ABOUT US

Agriom specialises in breeding plant varieties for the production of floriculture and soft fruit crops.

Agriom is a specialist breeding company in the Dutch town of De Kwakel, home of seven joint-venture companies, each of which excels in activities involving a specific crop. These companies are subsidiaries (most of which have internationally operating or foreign shareholders) which were established to promote the identity of their previously successful breeding efforts in the market in which each subsidiary operates. These shareholders are excellent companies with leading positions in the global market. Agriom participates in each of these joint ventures.

Together with its partners, Agriom follows the global developments in the floriculture and fruit production sectors. Responding to changing market demands regarding product characteristics or colours involves a continuous process of development and selection.

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In addition to breeding activities implemented within the joint-venture companies, Agriom conducts breeding and research activities for other propagation and/or production companies and provides them with assistance regarding their breeding operations.

This assistance can range from consulting services to the complete design and implementation of a breeding project. Agriom also conducts breeding-related research.

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The breeding operations at Agriom are based on traditional methods of plant breeding. By making the best possible use of the natural genetic variation existing in every plant, it is quite possible to arrive at improvements in the assortment. The result is a generation of varieties displaying better production characteristics and a superior quality. Our programme complies completely with the registration requirements stipulated in the Nagoya Protocol.

The objective, development and implementation of a breeding programme are established in close consultation with the customer. Agriom’s international network and knowledge of both the Dutch and foreign markets are the basis of success in the introduction of new varieties.

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Agrioms breeding activities are housed in a fully equipped 2 hectare greenhouse facility. The consumer value of the products can be tested under specific conditions in a vase life testing facility. Agriom also has special areas for disease-resistance testing and a tissue culture laboratory that enables the rapid propagation of new products when necessary. It can also be used for other activities to support plant breeding such as mutagenesis, the production of virus-free plants, ploidy modification and embryo rescue.

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DateFairParticipants
22-25 Jan 2019IPM EssenHBA
11-14 June 2019FlowerTrials,
Agriom, De Kwakel
Agriom, HBA

SERVICES

Agriom provides expertise in a wide range of areas including breeding, consulting, research and positioning of concepts.

BREEDING

Agriom’s extensive practical experience with many floriculture and soft fruit crops combined with access to academic expertise enables us to develop and execute both small and large-scaled breeding programmes for many crops.
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STRENGTHENING OF MARKET POSITION

Due to our extensive network of distributors and partners worldwide Agriom keeps a close eye on international trends and developments. By adapting our breeding targets and selection criteria we are able to act and react accordingly. We optimise the productline as well as sales opportunities overseas.

CONSULTING

Agriom is your ideal partner for assisting in the start-up of a new breeding programme. Our extensive knowledge of subsidy opportunities enables a quick-scan for financial support. Professional consultants guide the various steps during the process towards the desired start of your programme.

RESEARCH

Agriom houses facilities needed to conduct various kinds of research related to the needs of the floriculture sector. These could range from testing consumer value to literature reviews. Our close contacts and cooperation with various research institutes ensures we are up to date with the latest techniques.

CROPS

Ever since beginning its breeding activities in 1985, Agriom and its partners have been successful in developing varieties for the production of floriculture and soft fruit crops.

SALES & SUPPORT

For commercial inquiries: 

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GENERAL/CUT FLOWERS
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POTPLANTS

CONTACT

The Agriom team will be pleased to welcome you.

A4 Amsterdam – Den Haag: take the Aalsmeer (N201) exit.
Take the N201 towards Aalsmeer, follow the ring road around Aalsmeer, go through the Waterwolftunnel, and then follow the N201 to its intersection with the N231 (Legmeerdijk). Turn right towards Kudelstaart. Follow the N231 for about 4.5 km until you reach a location 100 m after the BP petrol station. Turn right and then left onto: Achterweg. After 1 km on the right hand.

A2 Utrecht – Amsterdam: take the Vinkeveen (N201) exit.
Follow the N201 towards Vinkeveen past Mijdrecht, turn left at Amstelhoek onto the N196, drive through Uithoorn until you get to the intersection with the N231. Turn left towards Kudelstaart. Follow the N231 for about 2.5 km until you reach a location 100 m after the BP petrol station. Turn right and then left onto: Achterweg. After 1 km on the right hand.

NEWS

News from Agriom and its partners.

SHELF LIFE TEST FIXED PART HBA HYDRANGEAS

De Kwakel, March 2019 – Hydrangea Breeders Association (HBA) by definition supplies varieties that have a good shelf life. To fulfil this promise, keeping quality tests at one’s own location in De Kwakel are a fixed part of the selection procedure.

Pot plant expert Jan ten Brinke opens the door to the test room. On long tables there is a variety of pot plant hydrangeas in all sorts of colors and shapes. A number of plants with umbels that look like they have been splashed with pink and white paint catch the eye. “Very special, yes,” says Ten Brinke. “And they keep fresh,” he says, examining.

Focus on the flower
All plants have now been in the test room for three weeks that complies with the shelf life testing protocol. “That means that the hydrangeas here must stand for six weeks at 20⁰C under living room conditions,” Ten Brinke explains. During the shelf life tests, the focus is on how the flower sticks, a secondary aspect is coloring. Cultivation properties such as even flowering, susceptibility to botrytis and beautiful leaves were looked at at an earlier stage during earlier clone trials.

Promising types
The pot plant specialist walks to a number of white hydrangeas. “Those are often sensitive types,” he knows. The flower edges of some varieties turn brown quickly, but the white with double flowers that Ten Brinke points out shows no brown coloring. ,, Look at what beautiful umbels they have. That looks promising. We already have a double light pink and a double light blue, but not a white one yet.

Important argument
The full-flowered white is one of the candidates that HBA will be able to put on the market as a new variety in two years, Ten Brinke points to the other hydrangeas in the test room. But first wait for the end of the test. ,, Shelf life is becoming an increasingly important selling point for consumers. HBA pays attention to that. “

WAC OPENS NEW TRIAL SITES IN ECUADOR AND COLOMBIA

De Kwakel, February 2019 – WAC, Wagagai Agriom Combination, has opened new trial sites for roses in Ecuador and Columbia. In 2018 several hundred WAC selections were planted at both sites. “ During the open days in March, we will be proud to present them to potential customers’’, says Agriom director Jaap Stelder.

He enthusiastically shows photos on his laptop of a few selections at the trial site in Ecuador, which he visited in January. A white rose with a lovely full head immediately catches the eye. “ This is Vanilla Ice, our absolute star at the moment. A very productive selection with buds that open nicely and with a slightly elongated shape which prevents them from easily damaging during transport ”, he explains. “ And this is also a great one”, he says as he clicks through to another white rose. “This is the FF100, which has a slightly larger flower than Vanilla Ice.”

Wider range of possibilities
The WAC rose trial site at an altitude of 2800 metres in Cayambe, Ecuador is located at the Flowerfest nursery. The WAC used to have a trial site at Fiscella in Cayambe. “However, we ceased that cooperation as Flowerfest offers a wider range of possibilities ”, explains Stelder. “South America is a key market. We want to introduce South American growers to the WAC range and no longer focus solely on sales in African production areas. ” Within WAC, breeding company Agriom from De Kwakel and Ugandan grower Wagagai have joined forces to develop new selections.

Promising talents
The keen interest shown by South American growers in the WAC range is underlined by the fact that Ecoroses, a nursey at an altitude of 3100 metres in Machachi, Ecuador, planted a trial bed with Bali in October last year. “This rose with flamingo-coloured petals on the outside and a cream-coloured heart is a true talent, and the same can be said of the bi-coloured Catch and certain selections that are still identified by number”, says Stelder. The WAC range planted at the test location in Ecuador can be visited during the open days to be held at the end of March.

Later on in the season, open days are also planned at the WAC trial site at an altitude of 2700 metres in Colombia at Unique Collection Farms in Savanna de Bogota. “Our selections there were planted a little later and in a slightly less advanced stage of growth. But we naturally also want to show them to any interested growers. They looked fabulous when I was there in January, so that’s very promising!’’

Photo caption: Edgar Orjuela (centre left) and Matin Yepes (right ), WAC representatives in Ecuador and Colombia, respectively, inspect a bed of Bali at the new WAC test location in Cayambe, Ecuador.

Agriom: Jaap Stelder director, +31 6 5140 8341
WAC Ecuador: Edgar Orjuela, +593 999706451
WAC Colombia: Martin Yepes, +57 314 4597115
WAC Kenya: Richard McGonnell, +254 722 810 968
or visit the WAC-website.

ROSES ON SHOW : OPEN DAYS AT WAC IN NAIVASHA

Naivasha, 20 February 2019 – WAC will be having open days at their trial house in Naivasha, Kenya on Thursday February 28 and Friday March 1.

“We will be showing all our latest rose selections including the first viewing of the 2019 selections”, says Richard McGonnell, Sales Manager at WAC.
“For those that may not know where we are located, we are on Wildfire Farm, Moi South Lake Road, Naivasha, opposite the entrance to Enashipai Hotel.
Welcome at Wildfire Farm!”

More info, contact Richard McGonnell (+254 722 81 09 68) or visit the WAC-website.