Together with a number of partners Agriom is actively breeding and selecting a variety of soft fruit products. Current product line: strawberry, blackberry, raspberry and blueberry. This cooperation has led to the introduction of a couple of raspberry varieties, marketed by Advanced Berry Breeding through licences. The raspberry varieties Imara®, Kwanza® and Kweli® are used successfully worldwide by many producers.
Our main breeding and selection criteria are suitability for postharvest, packing and distribution, early production and firm, well tasting fruits. Yield and stability under various climatological circumstances are important criteria as well. For this reason our new selections are tested at different locations and in different climates.