Together with a number of partners Agriom is actively breeding and selecting a variety of soft fruit products. Current product line: strawberry, blackberry, raspberry and blueberry. These cooperations have led to a substantial amount of introductions that are globally marketed by Advanced Berry Breeding (raspberry) and Fruit Vision (blue berry) through licences.
Our main breeding and selection criteria are suitability for postharvest, packing and distribution, early production and firm, well tasting fruits. Yield and stability under various climatological circumstances are important criteria as well. For this reason our new selections are tested at different locations and in different climates.