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De Kwakel, September 2022 – In order to gain wider access to the global market, Difference Roses has decided to join the sales activities of United Selections. Difference Roses is a partnership between HPD Potplanten and breeder Agriom, both located in De Kwakel. United Selections in Aalsmeer is worldwide involved in the breeding and marketing of cut roses.

 “Providing producers worldwide with top quality pot roses. That is our aim”, says Jaap Stelder, director of Agriom in De Kwakel. The pot roses from Difference Roses stand out because of their growth characteristics, excellent shelf life, insensitivity to diseases and pests and of course their beautiful flowers. “We want the world to enjoy that. With United Selections we have found a partner who can put our pot roses on the map worldwide.” The two companies will continue their breeding activities separately from each other.

United Selections has been active for many years as a breeder of cut and spray roses. The company has international contacts in Europe, the USA, Canada, Africa, China and Japan. “The range of pot roses by Difference Roses is an excellent addition to our current selections,” says Jelle Posthumus of United Selections. “Thanks to the good relationships with growers worldwide, we can mean a lot for Difference Roses in the marketing field.”

United Selections will introduce Difference Roses at upcoming fairs and events: the Global Produce & Floral Show in Orlando (October 27-29, USA) and  the International Floriculture Trade Fair IFTF  in Vijfhuizen (November 9-11, the Netherlands).